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Videos

The new (new) social TV revolution

This research shows the importance of combining new methods (passive measurement multi-platform), together with classical surveys, to outline that today, internet measurement has a very high error on recall, however surveys are still very important...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Marcela Doria, Cassiano Alburquerque, Pepe Tomás
Companies: Ipsos MRBI, Netquest
June 15, 2016
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Citation

Mathias, Doria, Alburquerque and Tomás (2016a, June 15). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution


Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
June 15, 2016
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Citation

Prasad, Grobler and Sharma (2016a, June 15). Red alert. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/red-alert


Research papers

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
May 19, 2016
×

Citation

Phan Quang, T. (2016a, May 19). One is greater than one million. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million-8651


Research papers

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
May 19, 2016
×

Citation

Prasad, Grobler and Sharma (2016a, May 19). Red alert. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/red-alert-8654


Case studies

Social marketing campaigns, inequality and materialism

This research seeks to find the intention to follow positive exemplary behaviours as reflected in social marketing campaigns or to partecipate in marketing campaigns initiated by corporations which promote equally, for example, providing equal access...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Iwan Murty, Godo Tjahjono
Company: Ipsos MRBI
May 19, 2016
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Citation

Murty and Tjahjono (2016a, May 19). Social marketing campaigns, inequality and materialism. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/social-marketing-campaigns-inequality-and-materialism-8657


Research papers

Taking games seriously

The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Research papers

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016
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Citation

Sosa Aiken and Berga (2016a, April 13). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america-8630


Research papers

The new (new) social TV revolution

This paper provides an analysis of the current social television revolution in Latin America by studying the history and influence if social media, technologies and how they have merged with the entertainment world to provide society with a brand new...

Catalogue: Latin America 2016: Research Renovation
Authors: Vanessa Mathias, Pepe Tomás, Diego Pagura, Marcela Doria
Companies: Ipsos MRBI, Netquest
April 13, 2016
×

Citation

Mathias, Tomás, Pagura and Doria (2016a, April 13). The new (new) social TV revolution. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-new-social-tv-revolution-8638